What is a Google SERP?Ī SERP is the set of results sent by a search engine based on a user’s search query. The type of features you see on a SERP depends on your query and other contextual factors that Google uses to understand your intention.
Knowledge graphs, videos, images carousels and Rich Snippets are known as SERP features. But what about everything else you see on a SERP? You’re also likely to find Google Ad listings at the top and bottom of the page - these allow brands to appear in search results for keywords that are otherwise difficult to rank for.
Search Engine Results Pages (SERPs) contain links to websites that the search engine deems relevant to a user’s search query.
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